There may be a link between the Internet usage and the frequency to be with the end up in the emergency room.
At least one of the compounds is curious about the origin of the design of an analysis of health care to the insurance division of the University of Pittsburgh Medical Center.
UPMC is a nonprofit corporation has $ 12000000000 hospitals in Western Pennsylvania, and a health insurance company with around 2.4 million members. Is the forefront of a new field called predictive analysis of health, the results of health to improve patient care and contain costs. But the patients themselves are not aware of what types use of intimate details about his family, insurers and hospitals to try to influence their treatment decisions.
Health Plan of Pittsburgh, for example, has forecast models to analyze the data and wishes of the patient, requirements and census data to determine which members are likely to use to emergency and emergency treatment, which may be developed expensive. The records of the last health consumption are fairly standard tools for predicting the future use of health services.
However, the insurer has recently strengthened its prediction models more details on the homes of members of income, education level, marital status, race or ethnicity, number of children in the household, number of cars and so on. A power consumption data were used UPMC Acxiom, a company, market analysis, consumer information from public records and private sources receives.
With the addition of the details of the house, the insurer has some unexpected relationships: the electronic shoppers and Internet users, for example, were more likely than others to use, more emergency services.