Nicola L. Whitley, MS, ACPD, president of the National Coalition of information for public health, welcomed the participants at the National Conference on Health Communication in 2014, Marketing, Media and Atlanta. Photo of APHA
Paul Smith is not a public health expert. But he knows how to tell a story, and why he was chosen to speak at the Eighth National Conference on Health Communication, Marketing and Media, this week in Atlanta.
For the hundreds of communicators and innovators in the presence of public health - all work, influence public opinion and behavior to a certain extent - the story is as important as research.
"A story is simple fact, more emotion," Smith, trainer and author said. "Why not tell a story now, to inspire the stories. Films."
The three-day conference was organized by the Centers for Disease Control and Prevention and the National Coalition for Health Information on the topic "What is your story?" Many faces of health and economy - with exhibitors such as Google, IBM, Porter Novelli and APHA - are useful for various reasons, but the improvement of health through communication is universal.
It is effectively carried out, to tell a powerful story, according to the CDC Associate Director of Communications Katherine Lyon Daniel. Its history during the opening speech of the conference was a human dimension in the practice of public health; in the thickness of the emergency MERS earlier this year, died the father of Daniel Lyons.
She went on the communication strategy MERS hours to work for me later, he said, "partly because my father wants me to help others, and partly because it is a condition that can cause a lot is wrong."
"If this law can our stories to save lives," Daniel Lyon said. "As a health communicators, we must believe., If we believe that our stories, more accurate and with more conviction we say."
Note: APHA is one of 27 exhibitors at the conference. Stop by Booth 119 to hear our story.
